BRANDING AND GRAPHIC DESIGN – ARE YOU AN ALDI OR A WAITROSE?
As part of your marketing strategy – branding and graphic design has to be up there at the top! If you’re branding and design isn’t right and doesn’t fit with your target audience, it’s a difficult path to success. Let me just add though – it doesn’t mean you have to spend all your hard earned money on a new logo – but your business does need to appeal to your target market. This is why the major brands invest on their look and feel; for example – there is a reason why Aldi and Waitrose choose the colours, font and visuals that they do… they didn’t just pick them out of a hat so why would you?
By working with talented graphic designers, I work with you to produce brochures, flyers, presentations, posters, business cards and so on; I ensure that your brand image stands out from the crowd and that clients remember you. You get the added value of my copywriting so not only will your materials look amazing, you have someone that can write the content for you too!
I have worked with a number of graphic designers to help my clients create new brands, refresh existing ones and create new materials and designs. Check out my latest projects for examples.